|
Document
Type
|
Download |
Description |
| White Paper |
Customer Segments for Marketing |
Describes the latest in the principles and practice of segmentation, including a description of data-based techniques and operational considerations.
|
| White Paper |
Market Prioritisation |
Gives an overview of techniques businesses can use to decide which market segments to target with what level of resource.
|
| White Paper |
Data Mining for Business |
Describes the principles of data mining and their application in a business context.
|
| Brochure |
Wright Associates Africa Solutions |
Downloadable brochure describing opportunities in sub-Saharan Africa and Wright Associates' services in this area.
|
| Report |
Sub-Saharan Africa Market Report |
Report providing market statistics and an assessment of opportunities in sub-Saharan Africa
|
| White Paper |
Does the sales team get it? |
How can Product Marketing support Sales more effectively? This article analyses some of the problems organisations face in communicating with customers through sales teams, and recommends some alternative approaches proven to be effective.
|
| White Paper |
How much is a customer worth? |
How much is it worth investing in capturing a new customer? This white paper sets out a practical approach businesses can take when assessing their investment in sales and marketing.
|